Close

DOD gallery

Graphic designIdentity

2023

DOD was established in Cologne in 2023. Since its inception, the gallery for contemporary art has collaborated with both emerging and established artists, bringing together fresh ideas and extensive experience. The DOD founders, Tini & Kuba, aim to present art in an open and inviting atmosphere — just as they have always envisioned it at other locations.

Studio kela-mo and Studio Saskia Hoefler teamed up with DOD from the beginning to create a unique CI aligned with the project’s approach. Following the name of the gallery — a palindrome standing for the term “Definition of Done,” which describes the agreed criteria for a task to be considered complete — Studio kela-mo and Studio Saskia Hoefler developed a visual language that playfully interacts with the fact that the gallery is part of a constant evolution, purposely far from defined completion. The CI was designed to fit various mediums in which it can be displayed. It’s fun and straightforward, yet versatile and consistent, ironic but authentic — perfectly matching the founders’ vision for the gallery.

Service

Art direction
Visual Identity
Photography

Team

Studio Saskia Hoefler
Paula Hohengarten
Moritz Zeller

Client

DOD gallery